Label Design

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Cvltica Ritual Beard Oils

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Brand extension, packaging system, and retail launch Cvltica expanded from apparel into small-batch ritual beard oils as a strategic brand extension into consumable goods. I developed the product identity, packaging system, label hierarchy, retail materials, and launch campaign to create a cohesive, premium offering aligned with the existing Cvltica aesthetic. This project explores how a …

Ritual Mexican Lager

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Design Overview The Ritual Lager label features a dark, arcane aesthetic, blending elements of occult mysticism and supernatural energy. At the center, a ghoulish skeletal figure shrouded in a tattered hood conjures green, glowing orbs of energy, creating a striking visual of power and mysticism. The distressed edges and textured details add a gritty, aged …