Kevin Hughes

Kevin Hughes

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Brand IdentityProduct Design

Roasty Ghost Coffee

Design Overview

This illustration for Roasty Ghost Coffee features a grinning ghost clutching a steaming mug, blending spooky and playful elements into a bold, high-contrast design. The ghost’s eerie, hollow-eyed expression is balanced by swirling, flowing lines, creating movement and energy throughout the piece. The halftone texture adds depth, giving it a vintage, screen-printed feel.

Concept & Symbolism

The design captures the essence of Roasty Ghost Coffee’s identity, merging the warmth of a morning brew with a haunting, mischievous twist. The ghostly figure embodies a fun, slightly eerie aesthetic. It is perfect for coffee lovers who appreciate a darker, more unconventional vibe. The steam curling from the cup mimics the ghost’s wispy form, reinforcing the supernatural theme while maintaining a sense of coziness.

Style & Execution

With its bold black-and-white contrast, this piece is well-suited for merch, packaging, or branding. The intricate linework and expressive details ensure it stands out across print and digital applications, keeping the design sharp and engaging, whether on a t-shirt, sticker, or coffee bag.

This artwork seamlessly blends humor, horror, and caffeine-fueled energy, making it a distinctive and memorable visual for Roasty Ghost Coffee.

About Me

For over a decade, I’ve worked with great companies and clients to create designs that stand out and drive engagement.

Contact

kmh3785@gmail.com

720 688 6933

©️ Kevin Hughes 2026