Brand extension, packaging system, and retail launch Cvltica expanded from apparel into small-batch ritual beard oils as a strategic brand extension into consumable goods. I developed the product identity, packaging system, label hierarchy, retail materials, and launch campaign to create a cohesive, premium offering aligned with the existing Cvltica aesthetic. This project explores how a …
Bite the Hand channels raw defiance through a striking depiction of a snarling black panther, illustrated with sharp detail and fierce energy. The design captures the moment of tension before impact, with exposed fangs, narrowed eyes, and a posture that communicates both warning and power. Surrounding lightning motifs heighten the sense of aggression and motion, …
The Blade and the Bloom is a study in duality, balancing themes of beauty, mortality, and transformation within a single symbolic image. The central motif pairs a skeletal hand with a dark, fully opened rose, creating a visual dialogue between what is living and what has already crossed into stillness. The illustration uses detailed, textured …
Ashen Tongue is a visual exploration of decay, transformation, and mythic symbolism, expressed through the signature Cvltica aesthetic. This piece centers on a weathered human skull illustrated with fine, textured linework, contrasted by the eruption of dense, organic smoke plumes. The composition merges anatomical precision with supernatural distortion, creating a tension between the physical and …
Design Overview This illustration for Roasty Ghost Coffee features a grinning ghost clutching a steaming mug, blending spooky and playful elements into a bold, high-contrast design. The ghost’s eerie, hollow-eyed expression is balanced by swirling, flowing lines, creating movement and energy throughout the piece. The halftone texture adds depth, giving it a vintage, screen-printed feel. …
Design Overview The Baphomet design is a bold, high-contrast black-and-white illustration created for Cvltica. Featuring a symmetrical goat head with massive, curved horns, the design incorporates occult symbolism, with a pentagram placed prominently on the forehead. The stark contrast between the detailed linework and the black background gives it a striking, intense presence. Concept & …
Design Overview The Cvltica Tarot is a visually striking, darkly atmospheric deck that reimagines classic tarot archetypes with a bold, moody aesthetic. Featuring richly detailed illustrations and gold-foiled edges, the deck blends occult symbolism with Cvltica’s signature style, creating a luxurious yet haunting presence. The textured, vintage-inspired finish enhances its timeless and otherworldly appeal. Concept …
Design Overview The Ritual Lager label features a dark, arcane aesthetic, blending elements of occult mysticism and supernatural energy. At the center, a ghoulish skeletal figure shrouded in a tattered hood conjures green, glowing orbs of energy, creating a striking visual of power and mysticism. The distressed edges and textured details add a gritty, aged …
Design Overview The Wendigo shirt design for Cvltica features a skeletal stag lurking in a barren forest beneath an ominous moon. The high-contrast black-and-white composition, intricate stippled textures, and distressed edges give it an aged, folklore-inspired aesthetic. The eerie, weathered details create a haunting and mythical piece. Concept & Symbolism Drawing from ancient folklore and …
